The Perceived Value of a Las Vegas Vacation on the Decline?
With all of the hype surrounding the Las Vegas theatre market, we decided to do some research of our own on the Las Vegas market. We came across a research study that was available for free from...
View ArticleWhat’s the Right Discount Price for a Broadway Ticket
What is the discount price that tips prospects into paying customers? There is no blanket answer to this question but there are trends we see in response rates that we believe can help us maximize our...
View ArticleMovie Theaters May Turn to a Variable Pricing Model – Is Broadway Next?
Ah, the great topic of ticket pricing. Do we raise our top ticket price? Do we offer more affordable pricing for sections of the theatre. Now, the new hot topic may become variable pricing. As we are...
View ArticleFandango Now Selling Broadway Tickets
Fandango, the nation’s largest movie ticketing service, has partnered with TicketsNow.com to begin selling Broadway tickets. So, is this good news for Broadway? Well, not exactly. We ran a search for a...
View ArticleQuestions about the group sales market
Group sales are a critical component to the overall success of a Broadway production. There are so many variables that play into a successful group sales strategy that we went straight to some of the...
View ArticleFocusing on group sales
We have seen show websites generate thousands of group sales leads. The tricky part is converting those leads into actual purchases. There are so many variables to consider when trying to close a...
View ArticleThe Price of Discounting
Let’s pretend I’m the Producer of a show and ‘Jeff’ is a travel agent who sells Broadway tickets. Like most shows do, I send out an email blast with a special discount offer of 2 for 1 tickets to a...
View ArticleWhy Optimism is Key in 2009
I don’t know about you – but I’m excited for 2009. Over the past few weeks, I’ve been speaking with the best and brightest marketers in the industry (see below) and I have the feeling that most folks...
View ArticleOpportunities and Threats to the Broadway Pricing Model
Yes, the discussion about discounting tickets on Broadway has become almost dull to even talk about. We say the same thing over and over again. We all know there are hundreds of discount offers sent...
View ArticleSelect Your Own Seat Users Spend More
For quite some time now airlines have been offering users the ability to select their seats online when purchasing tickets. In the past few years performing arts organizations have been implementing...
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